Resources
Field notes for running a tighter operation.
Practical guides on capturing every opportunity, turning leads into jobs and knowing which marketing actually makes you money.
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Stop measuring cost per lead. Measure cost per booked job.
Cost per lead rewards the campaigns that fill your inbox. Cost per booked job rewards the ones that fill your schedule. Here is how to calculate it and what changes when you do.
Read Lead Generation5 min readWhat actually happens to your after-hours calls.
The calls you do not answer do not wait. Walk through where after-hours calls go today, what they cost you and how to capture them without burning out your team.
Read Dispatch5 min readSpeed to lead in home services: the first response wins.
Customers with an urgent problem contact more than one company. How quickly you respond decides who gets the job. Here is how to find your real response time and shorten it.
Read Dispatch6 min readHow to coach dispatchers without listening to every call.
Your dispatchers decide how many leads become jobs. Coaching them usually means random call reviews nobody has time for. There is a better way to find the calls that matter.
Read AI5 min readAI CSR or answering service? What the difference means for bookings.
An answering service takes a message. An AI customer service rep can qualify the job and schedule it. Here is how to decide what your business needs.
Read Guides7 min readRun a lead source audit in an afternoon.
Before you can grow what works, you need to know where your customers come from. A practical checklist for mapping every lead source your business pays for or depends on.
ReadRather see it on your own numbers?
Thirty minutes on your calls, leads and marketing. You leave knowing where the jobs are slipping, and what to fix first.
- 01Pick a time that works
- 02We walk through your leads and calls
- 03You see what to fix first