ServiceRoot for Roofing
Win the storm surge. Close the estimates that follow it.
After hail comes a flood of calls, then weeks of inspections, insurance and decisions. ServiceRoot captures the surge, follows every estimate through the long cycle and shows you which marketing produced signed roofs.
InboxRoofingExample data- Grace HollowayHail damage inspectionReferralBookingScheduled9:20 AM
- Derek FungFull replacement estimateAngiFormFollow-up8:47 AM
- Luis RomeroActive leakGoogle LSACallBooked8:12 AM
Where roofing businesses leak
The roofing jobs that get away.
Storms create a week of chaos.
Inquiries arrive faster than inspections can be booked. The homeowners you cannot schedule this week sign with someone who could.
The sales cycle is long.
Inspection, adjuster meeting, estimate, decision. Every step is a chance for the lead to go quiet if nobody follows up.
Cost per lead is misleading.
Roofing leads are expensive and conversion varies wildly by source. Only revenue shows which ones are worth buying.
How ServiceRoot applies
Capture, Dispatch and Scale, built around how roofing actually runs.
Every storm-season inquiry captured.
Calls, inspection bookings and forms from ads, marketplaces and referrals land in one inbox with their source.
DispatchFollow up through the whole cycle.
Inspections get scheduled fast, and every estimate awaiting a decision gets a patient, automatic follow-up.
ScaleBuy the leads that sign.
Compare sources on signed replacements and revenue, not form fills, before you commit next storm season’s budget.
One job, start to finish
Three weeks after the hail.
- 01 · Captured
A homeowner books a free inspection from your website after a neighbor’s roof is replaced.
- 02 · Scheduled
The inspection is booked for Tuesday; photos show hail damage.
- 03 · Recovered
Waiting on the adjuster, the lead gets follow-ups through the insurance process.
- 04 · Attributed
The signed replacement is tied back to the referral that started it.
What changes
What roofing operators get back.
More of the surge booked.
Inspections get on the calendar while the demand is there.
Estimates that don’t go cold.
Long decision cycles have consistent follow-up.
Lead spend judged on signed jobs.
You stop overpaying for sources that don’t close.
Home service operators on ServiceRoot
See what ServiceRoot would catch in your roofing business.
Thirty minutes on your own calls, leads and marketing. You leave knowing where the jobs are slipping.
- 01Pick a time that works
- 02We walk through your leads and calls
- 03You see what to fix first