ServiceRoot Scale
Know what’s making money.
Not which campaign produced the most leads. Which one produced booked jobs and revenue — and where the next dollar of marketing should go.
Revenue attributionLast 30 daysExample data| Source · Campaign | Leads | Booked | Rate | Revenue |
|---|---|---|---|---|
 Google AdsEmergency AC | 47 | 23 | 49% | $31,800 |
| Google LSALocal Services | 36 | 19 | 53% | $22,600 |
 FacebookSummer Promotion | 82 | 11 | 13% | $8,400 |
 AngiMarketplace leads | 41 | 9 | 22% | $6,900 |
The problem
Your marketing reports stop at the lead.
The ad platform says a campaign drove 73 leads. It cannot tell you how many became jobs, or what those jobs were worth.
The data lives in five systems.
Ad platforms, call tracking, the CRM, the lead marketplaces and a spreadsheet someone updates when they have time.
Cheap leads look like good leads.
A campaign with a low cost per lead can still produce the worst customers. Lead counts cannot show you that.
Budget follows habit.
Without revenue by source, spend goes where it went last month, not where it earns the most.
The attribution trail
Follow the money all the way back.
ServiceRoot connects each dollar of revenue to the job, the booking, the lead, the campaign and the source that produced it.
Attribution trailGoogle Ads · Emergency ACExample data- Spend$4,20030 days
- SourceGoogle AdsPaid search
- CampaignEmergency ACEmergency repair
- Leads47Calls, forms, chats
- Booked2321 completed
- Revenue$31,800Invoiced
Marketing intelligence
Stop piecing it together. Start deciding.
The layer that turns attribution into decisions. Which channels produce revenue. Which campaigns bring the best customers. Which ones generate leads but not jobs. Where to spend more, and where to stop.
- Channels ranked by revenue, not leads
- Campaigns that convert versus campaigns that don’t
- The sources of your highest-value jobs
- Spend, leads, bookings and revenue side by side
Marketing intelligenceThis monthExample dataFacebook · Summer Promotion brings leads, not jobs.
82 leads, 13% booked. $282 per booked job — the highest of any source.
Review budgetEmergency AC earns the most per lead.
$677 of revenue per lead, and $7.57 back for every $1 spent.
Increase spendGoogle LSA books best.
53% of Google LSA leads became booked jobs, at $137 each.
Revenue attribution
Revenue by campaign, not just by channel.
Go past “Google drove leads.” See the campaign, the leads it produced, how many booked, how many became completed jobs and what they earned.
- Campaign → leads → bookings → jobs → revenue
- Cost per booked job, not cost per lead
- Every marketplace and ad platform in one view
Leads vs. revenueShare by sourceExample dataReviews & reputation
Turn finished jobs into your next customers.
Review requests go out by text and email, timed to the completed job, when the customer is happiest. Monitor what is being said and respond from the same place.
- Automated SMS and email review requests
- Timed to completed jobs
- Review monitoring and visibility
- Help responding to reviews
ReviewsAutomated requestsExample dataSarah Miller · AC maintenance
Thanks for choosing us today, Sarah. Would you share how Alex did? It takes 30 seconds.
“On time, explained everything, fixed it in an hour.”
The chain
Spend in. Intelligence out.
- 01
Marketing spend
Ads, marketplaces and campaigns.
- 02
Source & campaign
Where the customer came from.
- 03
Lead
Captured with its source attached.
- 04
Booked job
Worked into an appointment.
- 05
Revenue
The invoice, tied back to the start.
What changes
Why are you still using five systems to figure this out?
Spend where it earns.
Budget moves toward the campaigns that produce revenue, not the ones that produce the most form fills.
Cut what doesn’t work.
The campaigns generating leads but not jobs are visible, so you can stop paying for them.
A reputation that compounds.
Every finished job becomes a chance at a review, and every review helps win the next job.
Running on ServiceRoot
One connected system
Capture gets the lead. Dispatch gets the job. Scale shows what made money.
FAQ
Questions, answered.
The questions operators ask most about Scale.
How is this different from my ad platform’s reporting?
Ad platforms report on leads and clicks. ServiceRoot follows those leads through booking and the completed job to the revenue, so you can compare campaigns on what they actually earned.
Does it include lead marketplaces like Angi?
The goal is one view across ad platforms, marketplaces, organic, referrals and direct calls, so nothing has to be pieced together in a spreadsheet. We will confirm your specific sources on the demo.
What is marketing intelligence, exactly?
Attribution tells you what happened. Marketing intelligence tells you what to do about it: which channels and campaigns to grow, which to cut and where your highest-value customers come from.
When do review requests go out?
They are timed to the completed job, by text and email, so the request arrives while the experience is fresh.
See every opportunity, every job and every dollar in one place.
Thirty minutes on your own calls, leads and marketing. You leave knowing exactly where your business is leaking.
- 01Pick a time that works
- 02We walk through your leads and calls
- 03You see what to fix first