Speed to lead in home services: the first response wins.
Customers with an urgent problem contact more than one company. How quickly you respond decides who gets the job. Here is how to find your real response time and shorten it.
5 min readServiceRoot
Find your real number
Do not estimate it. Pull last month’s form submissions, chats and missed calls, and compare the time each arrived with the time someone first responded. Look at evenings and weekends separately.
Where the time goes
Delays rarely come from people ignoring leads. They come from leads arriving in places nobody is watching: an inbox checked twice a day, a marketplace app on one person’s phone, a voicemail box.
Closing the gap
Put every lead in one place, respond automatically when nobody can respond personally, and follow up on anything that does not book. Speed matters most on the first contact, but consistency matters on every one after it.

