About ServiceRoot

Home service businesses run on too many systems that don’t talk.

One tool for calls, another for leads, a third for the schedule, a fourth for marketing, and a spreadsheet holding it together. ServiceRoot exists to connect them.

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Why we built it

The work was never the problem. The gaps between the tools were.

A good home service business is already good at the work. What costs it jobs is everything around the work: the call that went to voicemail, the form nobody saw until Monday, the estimate that never got a follow-up, the ad budget spent on the campaign that produced leads instead of customers.

Each of those gaps lives between two systems. Call tracking does not know what booked. The CRM does not know which ad started the conversation. The ad platform does not know what the job was worth. Somebody has to stitch it together, and usually nobody has the time.

ServiceRoot is built by operators to close those gaps: one system that captures the opportunity, works it into a job and connects the revenue back to where it came from.

What we connect

Five things that should have been one system all along.

  1. 01

    Capture

    Every opportunity, from every source, in one place.

  2. 02

    Communication

    Every call, text, form and chat on the customer’s record.

  3. 03

    Operations

    Leads worked, followed up and booked into jobs.

  4. 04

    Revenue

    Each job’s revenue tied back to where it started.

  5. 05

    Intelligence

    What is working, what isn’t and where to spend next.

How we work

What we hold ourselves to.

Show the whole picture.

An owner should be able to see what came in, what was worked and what it earned without opening five tools and a spreadsheet.

Built for the trade.

Emergency calls, seasonal surges, technician capacity and long estimate cycles are how this industry works. The product is designed around them.

Only numbers you can trust.

Attribution is only useful if it holds up. We would rather show you less and have it be right than dress up a guess as a dashboard.

The product

Capture. Dispatch. Scale.

The company’s whole point of view, as three connected jobs.

CustomerOpportunityLead sourceConversationBookingJobRevenueIntelligence

Headquartered in Dallas, TX.

See every opportunity, every job and every dollar in one place.

Thirty minutes on your own calls, leads and marketing. You leave knowing exactly where your business is leaking.

  1. 01Pick a time that works
  2. 02We walk through your leads and calls
  3. 03You see what to fix first